Monday, January 01, 2007

The Worst TV Advert in the World?

Happy New Year folks! It's January 2007 and amongst other things, that means it's time for the January sales.






January sales tend now tend to take place in December rather than January, as over-eager company directors decide that they need to get the mad rush in as of Boxing Day to make their end-of-year figures look slightly better.

The net result is that on from 5:30pm on Christmas Eve (the time that all large shops must be closed by on Sunday) we're bombarded with adverts from furniture warehouses about their "Biggest sale ever starting Boxing Day 9:00am"

But the adverts are often terrible, this year being no exception. DFS are infamous for crap adverts but this years prize goes to 'Land of Leather'.

Using Chesney Hawk's "The One and Only" in any commercial is effectively signing your own death warrant to start with. The only situation that song actually ever works is a 3:00am in the Student's Union. Any other time is just unforgivable. I'm sure there's probably some old English law somewhere that says that if you find someone with that track on their iPod, you are legally allow to perforate their ear-drums.

If that wasn't bad enough, the voice over is just despicable.
In Britain, you could quite easily come up with a list of the most irritating celebrities on TV. You would then lock that list in a safe somewhere to prevent any advertising exec from thinking of using them on your commercial. Keith Chegwin would be on there, Jodie Marsh would be there somewhere as would Nikki from Big Brother but number one with the bullet would be former children's TV presenter Timmy Mallet.

Timmy Mallet personified everything that was wrong with TV in the early 90's with his programme "Wacaday". He was, quite frankly, an idiot.
Today he makes his living doing student gigs around the country, selling pink mallets to drunken freshers for £15 a hit. So on that basis, there is absolutely no way on earth that you would ever consider this fool for a TV commercial, unless of course you are Land of Leather.

So not only have you got a terrible song to your advert, it's accompanied by the most detestable man ever to grace British television.
For this reason alone, Land of Leather's January sale should be boycotted post-haste.

1 comment:

Navito UK Shopping said...

Selling an inflatable mallet for £15 does not sound like the work of a fool to me.