The Worst Product in the World?

There are times in the corporate world when ideas are thin on the ground and the net result is just a stream of crap coming off the production line.




Things like 5-blade razors, phones that play "Karma Chameleon", a remote control for a handheld games console and a 25,000 seater stadium in Huddersfield spring to mind.
However recently I've come across what I believe is the worst idea to ever hit the British retail market - sugar-free polos.

The 'mint with the hole' used to be a mixture of sugary, minty goodness. Now they've taken away half of the goodness, only the net result is much worse. Imagine trying to chew cardboard, but then think how that cardboard would taste if it was coated with tile plaster.
You could argue that it's good for you teeth. The problem is that the taste is so bad that you invariably end up putting your own sugar on, which eventually equates to about 15 times more than the total content in a whole supermarket stock room of regular polos.

Unfortunatly, it's the culmination of a new trend. Michael Moore started it by moaning about McDonalds and now, ever since Jamie Oliver has started banging on about chips, sweets and chocolate will turn us all into obese monsters, companies have started jumping on the bandwagon with their "healthy alternatives".

The thing is, these "heath crazes" are what companies thrive upon. Rather than worry about what hit their profits might take from Jamie Oliver's vendetta, it's music to the ears of marketing directors. "Healthy treats" or whatever they call them are just devices to make huge multinational corporations look all 'cute and fuzzy' and give the impression that they actually give a rats ass about your health. In some ways they do, but only from the point of view that dead people can't buy mints from the petrol station. It's just a shame people fall for it.

Healthy eating. Pah!