Crap TV adverts

One advert is irritating me lately and really hope that I'm not the only one that cringes every time I see it.







It's the Bridgestone tyres advert, and I just don't get what it's trying to tell me.

Problem number one: The music bed is completely to cock. It starts with an operatic attempt at "World in Union" which, whilst not my first choice for a tyre commercial, isn't completely unacceptable, but the "sting" at the end is. It's completely out of sync and is the sort of thing that would fail a GCSE media studies project, let alone a multi-million pound marketing campaign.

Then, the images. Why would I deliberately drive over a wooden plank with 12 inch nails protruding upwards? Why would I be interested in F1 slicks that aren't road legal? Why would the fact that Bridgestone tyres are used on a Boeing 747 encourage me to put them on my Citroen Saxo? You really haven't identified your demographic have you?

I'd love to meet the marketing exec who signed it off.

Unfortunately, I haven't been able to find the offending article online, but I have managed to find another Bridgestone commercial from years gone by, but one that probably didn't make our airwaves.

The ad still seems to be more one for a certain car manufacturers brake discs, but it's better than what they are currently inflicting upon us.